Easily the latter, I can't think of any other company in RC that can get away with releasing a new model, then raising the price by $20. However, the exaggerated marketing is nothing new for bashers (95 mph+, waterproof, skate park stunts etc).

Thing is, when you bring up another brand in a conversation it often turns into "local parts support" and "aftermarket", as to why you should buy a Traxxas. They're very comfy indeed.