SEO is an important part of the success of any online store, including Shopify. As a new store owner, I would recommend paying attention to a few key points. First, you need to start with the right keywords. Research what your target audience is searching for and include these keywords in your product descriptions, meta tags, and page titles. Second, optimizing your site speed is a big factor. The faster your pages load, the higher your chances of ranking well in search engines. Additionally, I would recommend considering integrating a product information management (PIM)
https://piminto.com/blog/why-do-you-need-to-integrate-pim-for-shopify system . You can read more about the benefits of PIM for Shopify in the blog above, which explains how integrations can help improve content management and improve the efficiency of your store.