The Market will determine the price of everything. Novarossi set prices they felt they could sell their engines at and some people bought them, others spent their money where they felt it be better spent.

We have a choice to buy something or not. Again, I'm cool with nova prices and I'm cool with Picco prices. If either company goes to far with their product, WE the MARKET have the right to vote with our dollars. They WILL get the point rather it be their price or their quality.

If we try to control them by telling them what prices they should sell their products at we will all lose.

In the end, the market has the final say.