SC really took off cause of the realitic looks and the cost. SC10 rtr is what $180? Then if you go into the kits $240 and thats considered "high end". Lets take a look at ae's tc6 somewhere around $350. I really wish onroad would really take of but some guys just really go all out when getting into that when the new guy comes in to check it out he gets turned away when he sees the $400 plus kits, $100 servos and batteries, $200 esc's, and so on.