I'm not lover of traxxas or anything, but like it or not, I would go as far to say that they probably bring in 50% of the people in this hobby. I will also say I highly doubt very many cars are sold at Toys R Us. Really? Why would some parent buy their kid a $300 remote control car when they see a $100 one sitting right there that probably looks cooler, especially in this economy. They can't tell the difference, and a Jeep is what they will buy, not a Traxxas car. The people who buy their car there will either eventually lose interest or thow it out, or find a LHS to learn more, because the hobby is so addicting.
Toys R Us doesn't even sell parts for them....
Last time I checked Traxxas Customer Service was still top notch...
And as you were so naive to notice, the Rustler isn't even sold in stores, just online. I'm sure if anyone stumbled upon it and was actually interested in it, they would google it and find it for much less at a Hobby shop.