I agree that the price of on road engines is ridiculous I also agree that the reason for it is that so many are willing to pay for it. Money spent on R&D can't be that much of they're budget. Every time there's a new on road crank, it's funny how the new off road crank looks very similar but without all the fancy cuts. New on road = $600+...........New Off road = $289.00-$349.00. Doesn't seem right, but as long as we keep buying them the prices will stay the same.