Probably the most "innovative" thing they could have done is sponsor some top drivers to get results. The resulting hype would sell more engines than any physical update to the engine. Just look at Alpha..

I like Go and am sure these new engines will be great. As long as they're not on the list of top-10 or whatever at the big races the hype factor just won't be there. But the performance and price will be, so bleh... And if the performance of these new engines is really better than the previous generation without jacking the price up too much, then well done Go!!