YBSLOW: The area code area really make sense. It is saying how rich is that owner. I lived in that 323 area, I know what kind community is there. Mostly are poor people living there. No rich people there. Take a look at redfin.com, you will agree what I mean. Money makes all the different. If he is so rich then he can spend some money for marketing in order to make some noise for the BP USA launching. But do you he he is spending money for marketing. I doubt it.
Simple take a look at big RC company's marketing. When they release a new product, they pay something like close to $2000 monthly fee for magazine ad full page color. Giving away product for sponsorship and maybe pay for top driver using their product. BP USA pay nothing for marketing not to mention about professional marketing person in their company. There is no magic especially in this economy at down turn. Even Xray is spending a lot for their marketing. Learn and think with business mind. I can guarantee BP USA can't be success. Why I know? Because if selling BP makes money then other big company already distribute it not somebody living in 323 area code doing in his home. You will not see some story like Dell was started in garage became an IPO company now day.