My opinion is that they have taken a giant hit with the release of the jammin race team and cutting back there Taylor James and friends immediately come to mind.
Or maybe "Jammin" Jay Halsey has moved on to a different company, industry, etc... That is where the name actually comes from.
OFNA is just the name of the distributor for Hong Nor and Hyper. They created a new name off the success of Jay running their products about 10 years ago. (Jammin)