I think the term "bargain" is very relative to how long you have been in RC and what funds you can draw on.
To those who this kind of vehicle would be an attraction to, it would need to be in the similar price range of the current 2wd SCTs RTR, assuming a similar 2wd setup.
Traxxas probably would do good to also get a lower CG chassis for it since it would be an onroad vehicle as well.
It may also be that some see WGT as what is going to help onroad since it is 2wd and cheaper relative to a 4wd touring car, at least, it appears to be.