Don't hold the ez start button for too long! It's taking a long time to start because the neddles might be set up wrong. When I had the EZ start on my 4tec I would cover the pipe stinger with my finger and press the ez start button to prime the engine after the fuel reaches the carb it would start right up!!! press and hold for about 3 seconds. Try riching the hsn about 1/4 turn