AE used to print the list price on all their boxes & it was usually twice what the shops sold it for.They arived at that price by adding the price of each individual part in the kit together. So yea that is probably what traxxas says the list price is, giving the shop lee way to sell for what they want. M.A.P. is a different story & is the min that shops are allowed to advertise. lots of shops say see actual price in shopping cart only becouse of Minimum Advertised Price.