If you want to promote R/C racing, do you only advertise in R/C magazines?
To answer that you have to think outside the box, alot of orginizations have found that you need to advertise in unlikely places, but in places that still have some connection to your product or business.
One does not advertise a "Gentilemens club" on a Religous channel
but you would advertise a race at a race yes?