what gets me is that companies claim that there product is the smallest,lightest,fastest,best etc.
I really hope you don't buy everything you buy because of 'company claims'.
There was a comedian a few years ago that made a joke about a dish soap I believe (may have been laundry soap) that said 'It's been NEW and IMPROVED so many times....it must have started as WATER'
HYPE is a large part of marketing a product...everyone has to make thiers BETTER/FASTER/LIGHTER than the competitor, or from their LAST version...or else WHY would anyone buy something NEW?