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Old 03-27-2008, 06:52 PM
  #28  
tomkelley
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Originally Posted by SWTour
Something else I've seen in different industries is - rebadging a 'out of date' product, and targeting a NEW target market.

...another US sold auto that fits the rebadging is Toyota Matrix and Pontiac Vibe




But there are several others, who use basically the same car with a slight variation in trim pieces.

You're so wrong. Rebadging is not the same as platform sharing. Yes, these vehicles share a platform, but are not simple 'retrims' or 'rebadges'. Imagine if you took the 2 cars apart, and subtracted one for each part that is a duplicate and put them in a pile, one 'common' and one'unique'. You would probably end up with a pile of parts much larger for unique, and most likely the 'common' pile will be stuff that is generic.
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