1 more thing
Wolf hobbies -> if you have a thin skin, boy did you go into the wrong industry. The internet lets 1 crackpot do a lot of damage to a company's reputation because the crackpot's words carry just as much weight as the company's word (especially since most don't believe companies anyway.) (Hell, maybe I'm the crackpot.)
I can say with a high level of certainty that most r/c product issues (outside of defective design and bad production (happen occasionally) are the user's fault. I have seen racers do stupid things with electronics and kits and then complain that the product didn't stand up to the abuse. The old saying that if you make a product idiot proof, a better idiot will come along and break it is 100% true.
Instead of making claims like bullet proof, and we have never broken a part, make claims like - "durable." If someone buys your kit thinking it's bullet proof, and then they break it (a racer can break any car,) they will blame you and spread the word that the car is fragile.