I hope you don't mind my jumping in here. Regarding the press release. I've found two very specific claims that are a more than over the top that bother me.
First: "Anyone who is telling you that their cells are “safer” does not have a good understanding of the technology."
Totally untrue as we know there is a huge disparity between cell safety.
Second: "We use our own MaxAmps cells in our packs."
They are not a lipo cell manufacturer and to claim it this way is really misleading.
Now, I will say this: Maxamps does have a great pack assembly technique which lower end packs don't even come close to. I just really dislike how they skirt around their cell source the way they do.