Sometimes the drivers that get sponsored are good drivers with lousy attitudes.This does not help the company.I've been to alot of races and either the team driver or the owner of the company made me not want to ever purchase that product.
So when you go to sponsor someone driving ability should also go with there personality around the track and what they post and say on the internet.Now since your mainly talking about something that happened somewhere else- I'd make sure next time you go to spend your hard earned cash to sponsor a race of any kind - find out what they plan to do.Again I've always said , send the sponsors a written statement of what was going to be done before and after I recieved the funds.