Originally Posted by Rick Hohwart
R/C Racing is a great alternative to racing real cars. It requires the same mechanical and mental skills at a fraction of the cost with no risk of injury or death. If you want more racers, R/C Racing needs to be marketed towards wannabe racers and racing fans, not kids.
Racing has to marketed to wannabe racers and racing fans, that is a given. But it has to be marketed towards kids as well, If you don't get them interested in it at an early age you run the risk of losing them forever. Remember when you were young (not sure how old you are) you played with hotwheels thats how most get into wanting to race and go fast most boys and many girls are drawn to cars marketing R/C racing to kids and their parents should be a natural thing. If a parent is into racing they most likely will influence their child that way as well consciously or subconsciously.
You have to build interst early to sustain longevity. Even if they get out of the hobby in their early teens they come back to it later when they have more money and they remember the fun they had with it when they were younger.