Here's an idea I had. Get a company like Fox Racing, Thor, Troy Lee Designs, etc... to sponsor a huge 1/8th scale event. Make it a demo class as part of the X-Games during the Freestyle Moto-X or Super Moto event. Many of the guys who race 1/8 scale are also into dirt bikes, desert riding, etc... We're seeing a few "mainstream" sponsors getting involved with 1/8 scale racing. You get a big off road race in front of the people that are at the X-Games, there some huge exposure.