Originally Posted by OffRoadJunkie

Here's a thought.

If I were a big RC brand, instead of spending millions on sponsoring drivers and advertising to current racers/bashers, I would put much of that money into introducing my brand to new potential buyers. I would start sponsoring robotic and automotive courses at colleges and high schools. I would also donate product for them to tinker with. Those are the students that are into this type of stuff, and are highly likely to purchase RC products.