Originally Posted by
OffRoadJunkie
The big brands might be fine, but couldn't they be doing better? Isn't that what advertising is all about? If what you're saying is true, then there would be no reason for them to advertise the way they are. They only advertise to help build their brand up.
Traxxas figured this out, and that is mostly the reason they are so big. They started putting their product out in front of all those who would be interested in that stuff.
They are advertising a lot.. just not with objective to get people into racing at our local tracks.. and just like tracks are struggling.. so are traditional ways of advertising.. they can reach more potential customers by buying advertising on youtube.. facebook.. tiktok.. that's how they are growing their brand..