Originally Posted by
LordSchnert
The 'big RC brands' are doing just fine.. racers, race tracks and local hobby shops don't add much value to their business.. if anything.. running a dealer network is a pain in their butt.. they sell tons of ready to run bashers, crawlers, drones.. preferably direct to consumer thru their own website.. actual sponsorships to racers are very limited these days.. vast majority of 'sponsored racers' you see get a small discount and a free t-shirt... the big RC brands spend their marketing dollars on you-tube influencers and tiktok advertising not on 'racers'.. Traxxas.. Horizon.. Amain.. Tamiya.. Kyosho.. don't care if your local track is struggling..
The big brands might be fine, but couldn't they be doing better? Isn't that what advertising is all about? If what you're saying is true, then there would be no reason for them to advertise the way they are. They only advertise to help build their brand up.
Traxxas figured this out, and that is mostly the reason they are so big. They started putting their product out in front of all those who would be interested in that stuff.