Originally Posted by
Revolter22
They've got the advertising part down, they just don't focus on racing beyond their small spec classes. However they do make tons of expensive plastic bashers for you to break and upgrade all day.
Horizon and Traxxas have sent freebies to Cletus MacFarlane, and HH even runs a basher event at his track. So while they do reach out to some youtube celebrities it's all about getting people to dump tons of money into bashing/breaking stuff.
There's no money in racing. It's mostly in bashing.
How many of you know the origin story of Traxxas? The old Traxxas, not the new. When Traxxas first started everybody told them the way to make money was to have a high end racing buggy and top drivers to win with it. So they did that. Came up with a pretty decent car and got a few top drivers to run it. After a year of running like that they realized there was little to no profit in it. So they did some market research and found hobbyists were looking for something to play with that was cool, fast, and didn't need a super smooth surface to run on. Oh and nitro, because nitro was super popular at the time. The vehicle they came up with was the T-Maxx. They made so much money on that thing they swore they would never go racing ever again. The T-Maxx also revolutionized the basher and after market segments.
Traxxas is also responsible for adding 2 new classes to the racing world
Guy buys a T-Maxx. Racer sees his buddy's T-Maxx. Buys his own. Brings it to the off road track. Other racers see it. They buy one. Now they're racing T-Maxx's. Racers being racers start to make improvements. Someone figures out just take a 1/8 buggy and put truck tires and body on it. Manufacturers see this and start making their own versions. Today we call it Truggy.
Traxxas lends sponsorship to a new version of off road trucks. They release versions of some of the trucks in the series calling it the Slash. Racer buys one. Racer brings it to the track. Racers start making improvements. Manufacturers see this and make their own version using buggy parts. Today we call this Short Course Truck.
We can sit here and bitch all we want about how the racing segment is being ignored, but we're not the ones driving the hobby any more. It's bashers and impulse buyers. We as racers need to be thankful for what we have and support it as much as we can. RC racing on ESPN is never gonna happen.