Fun facts for everyone. I do agree that electronics can't really be compared since the cost of them have come down a lot, but the prices haven't seemed to have changed that much since 2012 for example. BUT corporate mark ups on products across all industries have been increasing consistently and importantly in the last 3 years as they all tend to blame "supply issues" or "high demand". This AE truggy does look to be improved but the prices for new 1/10 rc's seem to have increased for not much reason other than mark ups.