Hudy is like Apple, a few good product build up their reputations then it becomes a symbols that people pay extra to get the tag on everything they make. If this is not entirely true, at least this is their strategy. I am not hudy hater, I owe their setup station of touring and pan car, as well as some other tool but their auto tire truer are just expensive for me to want to try my luck on how long they last. Many use auto truer of other brand with good results, get some other brand to save some money for tires