I find it interesting that no one has pointed out the fact it has the N symbol on the top of the battery hold! That is the NFC symbol for those who don't know. No more fiddling with getting your apps to hook up. So long as NFC is on in your phone settings, you should be able to just touch the devices together and get linked without doing anything else.

(EDIT)

So I did find info confirming the NFC!
RIPMAX - 7PX
This is the best write up and pic thread I have seen on it thus far to those who want to see some more