I thought so too Geeves. I guess its just relative to what some thinks is a fair amount in getting back from their initial investment. I'm guessing most people dont realize how much ebay takes out..

Listing fee + Final Value Fee + Paypal Fees = 10-15% loss from your "sale" price.

I'm not in a rush to get a transponder, I just thought it was more convenient and "nicer looking" than using the oversized orange Chiclets looking house transponders