That is the full retail price and they normally sell for $12. The JConcepts wheel nuts have been around for a few years now and are a fully machined aluminum wheel nut. Almost every other brand on the market is a cast/molded nut with or without the serrations cut into them. Most manufactures just buy bulk/mass produced nuts from a fastener supply manufacture and stick their label on them. We however wanted something unique and precision machined to set ours apart
.
That is what is so great about this hobby; you can pick and choose almost anything and everything to fit your need or budget.
btw...All press releases have full retail pricing listed do to distribution; this is the case for all major manufactures.
You can't please everybody!
Heck take a look at Associated 3X1.4 shock pistons, $12 for 4 pistons...