First of all lets keep on the subject at hand. Secondly e-com isn't that hard. Many people are using the regular paypal shopping cart. The price compared to regular e-com is alot better. Paypal is alot more convient that traditional e-com. How well you can design something is almost nothing. If the website loads like crap then no one will stay. A good website layout done in html with nice graphics will be fine. Their is not always a need for php, asp and so on. Mcmoney's website look nice, the motorcycle one is better. The only problem I see with that is the loud music. Dirt freak's website looks pretty good also. I see some points on that would need to be changed. Sometimes going back to the basics is what usually what works. Remember there is still people on dial-up and people that don't have high end computers. You have to look at the whole range of your market. From the poor ones struggling to get into it & the rich ones who can buy two new kits in a week. I am not meaning the prices of you items. I mean if they have trouble buying stuff, how big of system do you think they have. This is just my two cents on things take it personal if you choice.

Peace Aaron