If Arrow had a case problem, fix it. Do not forget when you put a engine in the market, some poor soul would spend a portion of their salary buying it. HOPEFULLY, IT IS A GOOD MOTOR. By changing to another brand, simply a fact of denial. That's what I call cheating.
Go Engine may simply try to dump it's crap to consumers and did some cosmetically change to it. Hey. New name. Brand new. No problem anymore. I find it ridiculous.