Just purchased this Losi Xcelorin ESC (LOSB9500) with a 17.5 Losi Xcelorin motor and am having no luck getting it to program. Hopefully someone can point me in the right direction.

Installed and wired motor as per the directions found on the Losi web site.
A=Blue
B=Yellow
C=Orange
(see attached photos)

Attempted to initialize ESC as per instruction:
While pressing SET button turn on ESC - OK

Yellow LED will flash then go solid, release SET button - OK

Apply full throttle till LED is solid green - OK

Apply full Brake till LED is solid red - OK

Return to neutral till LED turns blue - OK
(the motor made a small noise at this point which I assume is normal)

Turn off ESC to save program, turn ESC back on to operate - UH NOPE

When I turn the ESC back on it starts flashing all LEDs and has no throttle response. I tried the whole sequence several times with the same result. Any ideas, am I missing something here? Would appreciate some advice here.

Thanks