Who thought up those names.. I mean what customer groups are they trying to reach, Twilight-vampire-fans or what..?

From the name you get no idea what sort of engine it is, bloody? Well fangs usually come in pairs, does that mean it's a two-port?

P5 - yes, you know it's a 5-port. 4btt, yes it's a four-port. Bloody? Does it have something to do with blood-diamonds or vampires? Live? Does that mean we need pay per view subscriptions or DSL to get one?

I just don't see the reasoning behind these names.