someone will chime in and explain all the necessary info needed when it comes to mataching motors and ESC's, but I will tell you right now that if you put too much power into the e10 you're going to end up with a pile of little plastic pieces if you don't upgrade the drivetrain to handle a significantly more powerful brushless motor.
Ive seen/heard of people upgrading their motors on the e10 and keeping the stock drivetrain only to find out it can't handle as much power as most other RC cars because of its design/materials.