From an outsider (I don't own HW, I've almost bought HW twice but got awesome deals on Tekin locally each time) I see good customer service from Cobra, with good response times on this forum, and offers to try and help fix things that obviously are the user's fault. That's pretty darn good customer service.
Sometimes Cobra's hands are tied though, with such issues as software updates that need to be done. I don't see this as much different than any other company (being in the computer software industry myself), except that it seems major software issues (such as having to turn off LVC) may take slightly longer to get fixed with HW than some others. Features that people want added (such as turbo boost supwercharging OMG power on the 1/8 ESCs) take a while to happen, but take just as long or longer to happen from other companies. So, in the software department, I can't really call HW any better or worse than others from a responsiveness point of view.
If the features in the V3 make it worthwhile for the user over something like the Orion or Tekin or LRP, then the user should be willing to pay the slightly higher price for the newer/better features they want in addition to what the "name brands" have. If general features are all that one wants, nobody is forcing the user to buy the v3, a name brand, a HW, or even a new item instead of used.
I don't personally expect the new V3 features I've seen mentioned make ME rush out and buy it to replace what I already have, but I also expect to evaluate HW regarding price/feature/performance when I next have to compare ESC's either to replace something I have or to go in a new vehicle.
It would be nice if what appears to be the main US distributor (CRC) seemed to be more informed though. Not sure where that communication is, or if the lack of communication to customers is on purpose until stock is there to sell/ship, but I hope it proves to be fully worked out soon, as more good competition is always good for the market.
