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Old 07-27-2004, 05:17 PM
  #148  
Chris Tosolini
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Join Date: Nov 2003
Location: South Beach Miami
Posts: 415
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Originally posted by edseb
A lot of factors contribute to pricing. Of course larger volume will decrease the overall cost. But, that's not where it stops. Some companies choose to price high to escalate perceived value and absorb some of the production costs. Others bring down the high costs shrinking their profit in order to make a loss leader; the ladder is meant for image and brand building, not necessarily profit making. Let's face it, most RTR cars pay the bills, not the high end race kits. It comes down to marketing approach in a lot of cases. So, my point is, I don't know the reason for fluctuation between a Tamiya, AE, and Corally, but am offering some possible reasons.

...I forgot where I was going with this.
are you ok?
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