i will agree you can't plz everyone, but now most ESC companies provide updates. so thats not really a selling point anymore..

and the equipment i run now is no less equipped for the winners circle and came with the programmer and is cheaper than your flagship ESC w/o the hotwire.

now i will not hold cost against you, there are some unique features to your product that definately will attract a strong consumer base (like you guys have) but as the market shifts and products are cheaper and have the same capabilities but come with more value in the box (programmer).

thats great the 212ver. will be available, however, for how long? i would guess the point is to require the hotwire for everything other than the basic profiles. (not a bad idea, but expensive)