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Old 03-08-2008, 12:25 PM   #16
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Manufacturers should not be sponsoring racers.

They should be sponsoring races.
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Old 03-08-2008, 12:28 PM   #17
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Originally Posted by syndr0me View Post
Why not drop sponsorships entirely and pass on the savings to the customer? There's way more privateer racers out there than sponsored folks, and they'll let people know if your stuff is good.

Who have more influence in a customer`s purchases ?

Barry Baker ?
or


The employee working part time down @ the race track ?
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Old 03-08-2008, 12:30 PM   #18
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Grocery stores do this also in a way, they require a certain amount from a new food company/product to have shelf space. It doesn't really matter how good or bad the product is, the more the grocer is given, the better eye level marketing the brand is given (why I shop co-ops).

What you suggest could quickly turn into this. Maybe not as far as money changing hands, but certainly products. So what happens to the small manufacturer who can't afford to give discounts or freebies to every shop in the nation? While the big dogs can?
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Old 03-08-2008, 12:39 PM   #19
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Originally Posted by Wild Cherry View Post
These store & track employees will promote your products directly to your customer`s and bring brand loyalty gains that will insure your products success ....
This works out great until more than one company wants in on this marketing technique. What is a hobbyshop supposed to do, endorse 2 competing vehicles equally? That's not going to happen, and that is whats going to tear this idea down. This is one of those 'in a perfect world' ideas.
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Old 03-08-2008, 12:57 PM   #20
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Originally Posted by Wild Cherry View Post
Who have more influence in a customer`s purchases ?

Barry Baker ?
or
The employee working part time down @ the race track ?
Depends on what "influence" means.

Barry Baker reaches more people over a longer chronological time than a hobbyshop/track employee does. Barry Baker is worldwide call him a "brand". A hobbyshop/track employee is one person in a small geographical footprint.
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Old 03-08-2008, 07:58 PM   #21
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All I got to say, is I assume Wild Cherry works at a hobby shop.
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Old 03-08-2008, 08:16 PM   #22
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Originally Posted by glassdoctor View Post
All I got to say, is I assume Wild Cherry works at a hobby shop.
See his profile...WC is just trying to bring back amateur racing...
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Old 03-08-2008, 08:24 PM   #23
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Quote:
Originally Posted by Wild Cherry View Post
Who have more influence in a customer`s purchases ?

Barry Baker ?
or


The employee working part time down @ the race track ?

This is so easy. Just start any thread comparing, oh say Losi and AE. Then count how many responses ya get talking about which driver won the last worlds/nationals/whatever, and how many mention what some shop employee told them.

Even if the local shop answer is the right one for that track and driver.

Last edited by Dave H; 03-08-2008 at 08:25 PM. Reason: added and driver
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Old 03-08-2008, 08:49 PM   #24
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Originally Posted by Still Bill View Post
See his profile...WC is just trying to bring back amateur racing...
You imply that it's dead or something... Like others have pointed out, most sponsored guys are 50%. That means they end up paying about what we do for a lot of things. Then there are the elite few that get paid to race RC cars. Hell, those guys don't even race RC cars on a race night/day at their home tracks in most cases. Seems like amateur racing is alive and well to me...
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Old 03-08-2008, 08:59 PM   #25
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Quote:
Originally Posted by Wild Cherry View Post
Who have more influence in a customer`s purchases ?

Barry Baker ?
or
The employee working part time down @ the race track ?
If you've ever been to my LHS, I'll take Baker's opinion on a product over the part-time kids behind the counter...anyday!
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Old 03-08-2008, 09:19 PM   #26
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Quote:
Originally Posted by Ike View Post
You imply that it's dead or something... Like others have pointed out, most sponsored guys are 50%. That means they end up paying about what we do for a lot of things. Then there are the elite few that get paid to race RC cars. Hell, those guys don't even race RC cars on a race night/day at their home tracks in most cases. Seems like amateur racing is alive and well to me...
I didn't imply anything about "dead or something". Well, maybe "something" because that is always a possibility...knowing my thought processes. My comment was in response to Glassdoctor's assumption about the possible vocation of the original contributor to this thread.

After having done this hobby for five years now, I cannot agree with "alive and well" though. And the down economy seems to be affecting several of my friends/competitors/tracks. But, I am thrilled at ROAR's recent efforts to improve our racing situation; and, will be leaving for Omaha in about 60 hours to show my support.

Bill...A fully sponsored slot car racer 'back in the day' (very short lived) and 50% sponsored formula car driver/instructor back over the hey days of that when you actually had to qualify to get in the race (or go home).
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Last edited by Still Bill; 03-08-2008 at 09:50 PM.
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Old 03-08-2008, 11:00 PM   #27
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...I notice ProtoForm has an innovative way of SPONSORING Races on their web site.

YOU Pay THEM to be your sponsor... well - kinda

For something like $15.00 you can get 2 $34.00 gift certificates AND a ProtoForm Banner to display at your event.

Depending on the size of YOUR event, you can get from 1-3 of these packages.
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Old 03-08-2008, 11:13 PM   #28
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Quote:
Originally Posted by Still Bill View Post
I didn't imply anything about "dead or something". Well, maybe "something" because that is always a possibility...knowing my thought processes. My comment was in response to Glassdoctor's assumption about the possible vocation of the original contributor to this thread.

After having done this hobby for five years now, I cannot agree with "alive and well" though. And the down economy seems to be affecting several of my friends/competitors/tracks. But, I am thrilled at ROAR's recent efforts to improve our racing situation; and, will be leaving for Omaha in about 60 hours to show my support.

Bill...A fully sponsored slot car racer 'back in the day' (very short lived) and 50% sponsored formula car driver/instructor back over the hey days of that when you actually had to qualify to get in the race (or go home).
Maybe I'm just an optimist but that hobby has always had peaks and valleys. I feel that it's on the upswing. I don't think ROAR efforts to legalize brushless and lipo has had any impact yet but that may further help the upswing in the near future. However, I see 1/10th scale pan cars and TRANS AM helping to drive this hobby in the coming year moreso than ROAR legalizing anything.

But anyways, when I said "alive and well" I meant that the amateur racer is still the one driving the hobby.

Anyhow, I don't see Wild Cherry's proposal as being anything that will help the hobby. I also think he underestimates the impact a sponsored driver has on what someone purchases. Not only from a winning aspect but also from a support aspect. If companies pick the drivers they sponsor wisely I think it has a pretty big impact at a local level even if that driver isn't winning national championships. Giving a local "hotshoe" a free or highly discounted car and then having that person support local racers with setups and some basic parts for the life of that car is pretty damn cheap and effective PR for an RC car manufacturer. I'd rather the hobbyshop employees have less bias. I don't want to have some hobby shop emloyee suggest a car to me when it's not the best choice just because they were able to buy one at a big discount.
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Old 03-09-2008, 07:49 AM   #29
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Are you trying to promote/improve racing or just general exposure to the hobby?

Chances are the average Joe will not know who Barry Baker is, sorry Barry. So that person will listen to the guy behind the counter whereas those that know Barry will listen to him because of his knowledge.
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Old 03-09-2008, 08:50 AM   #30
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HPI (that I know of) doesnt sponsor any US drivers. They do however sponsor the HPI Challenge. Our local track had the race in 2005 and they pushed the crap out of HPI product that year. HPI dropped the challenge which turned a lot of people off to HPI (since they had bought all the stuff) and so the hobby shop really only sold HPI on-road stuff to people who special ordered it. HPI brings the race back and is having it at the same place and now they are selling a bunch of HPI stuff again.

There is an example of what was suggested in the first post and it does seem to be working.

There are hundreds maybe nearly a 1000 sponsored drivers at some level (even if its just a discount). I can think of at least a dozen that I race with.
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