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R/C cars and the mainstream media survey

R/C cars and the mainstream media survey

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Old 01-25-2005, 08:37 AM
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Default R/C cars and the mainstream media survey

If I may have a moment of your time....please excuse me for invading your forum, I'm from the Northwest Racers area and race out at A-Main Raceway....please bear with me, I promise that this is strictly for school.....if you choose to delete it, that is obviouesly OK!

Long story short, I'm taking a class at school which is based around one project of our choosing that lasts All Year. I am doing my research and project on none-other than "R/C car racing" and how to bring it into the mainstream media. One phase of the research is the "survey" part.

I have a few (Yes/No) questions and a very short... "short" answer question that I would very much apprecieate if you all could answer. Any help is greatly apprecieated!

Thanks!

Age:

Years in the R/C car hobby:

Number of R/C cars owned (past and present):

Should R/C car racing be brought into the mainstream media? Yes/No

Would the R/C car hobby benefit from media exposure? Yes/No

Should weekly club race results be, at least noted in the news paper? Yes/No

Should news stations cover “Big Races?” Yes/No

What are some ways you think the R/C community can create an awareness of the hobby?






If you don;t feel comfortable posting on the tread, please feel free to send me a PM.

Thanks again!

-Chris Woods.
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Old 01-25-2005, 02:28 PM
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31
24
too many!!(over 30)
yes
yes
that would be cool (local paper)
yes
Newspaper Adv/Radio station plugs
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Old 01-25-2005, 05:46 PM
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13
50+
yes
yes
yes
yes


The biggest thing is public exposure, not just through media tho. The best way I have found is to be racing in large public venues that draw lots of ppl. eg We do the world of wheels car show every year. The only problem with the event is that it is held in February, and our season doesn't start until the end of April. After 2 months ppl forget about the hobby. We also have a huge PR campaign on right now. All of the LHS's are in on it. We give a free limited one year membership to the club with the purchase of a rc kit. Been going for just over a month and we have 45 new members due to it.
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Old 01-25-2005, 11:18 PM
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Age:25

Years in the R/C car hobby:1 (first race was over12 years ago but i just got back into it)

Number of R/C cars owned (past and present):10

Should R/C car racing be brought into the mainstream media? Yes/No Why not? It can only be good. Really fast, Little cars

Would the R/C car hobby benefit from media exposure? Yes/No
yes
Should weekly club race results be, at least noted in the news paper? Yes/Nonot really needed. It would be nice but you would need a really strong club to make it worthwhile in the bigger centres.

Should news stations cover “Big Races?” Yes/No If they cover Poker and lumberjacks they sure should cover RC

What are some ways you think the R/C community can create an awareness of the hobby?
The hobby shop idea that we have going at the RC GEARS club is great. Like Gary said, 45 new members, and that will increase. They don't get full membership, only limited but it get's them hooked. It's all a matter of how you do it. I like the NASCAR rookies race as well. NASCAR is one of the biggest "sports" in the US. Getting those guys to drive the RC cars get's media attention and puts RC into peoples heads.
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Old 01-26-2005, 12:11 AM
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Default Re: R/C cars and the mainstream media survey

Age:31

Years in the R/C car hobby:21

Number of R/C cars owned (past and present):Past...over 100 Present...at least 10

Should R/C car racing be brought into the mainstream media? Yes

Would the R/C car hobby benefit from media exposure? Yes

Should weekly club race results be, at least noted in the news paper? Yes

Should news stations cover “Big Races?” Should they? Yes

What are some ways you think the R/C community can create an awareness of the hobby? A proffesional approach to promotion needs to take place. This has to be done from an outsiders point of view. Those of us that are in the hobby already know that it's a great pastime. Unfortunatley there seems to be too little energy being focused on spreading the word. As mentioned above by Gary F, we need to expose Joe and Jane public to our hobby. We need to package it a way that they can understand and make our hobby an option campared to other hobbies.
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Old 01-26-2005, 10:00 AM
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5
6
yes
yes
yes
yes

We need to get out there and promote in the malls and other places at least twice a year, maybe before christmas and then before the race season starts.



Larry "Goatman" Blois
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Old 01-26-2005, 11:42 AM
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Age:45 yeh I know ancient.

Years in the R/C car hobby:28

Number of R/C cars owned (past and present):I have forgotten about more than most people will ever have, Started with 1/12 scale gas.

Should R/C car racing be brought into the mainstream media? Yes

Would the R/C car hobby benefit from media exposure? Yes

Should weekly club race results be, at least noted in the news paper? Yes

Should news stations cover “Big Races?” Should they? Yes

What are some ways you think the R/C community can create an awareness of the hobby? Mike has hit the nail on the head. A "professional" approach i.e. someone that has training in promotions and some knowledge of the hobby / sport. Do we consider R/C racing as a hobby or a sport? If it is a sport it needs to be promoted as one.
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Old 01-26-2005, 12:43 PM
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12 years
17 cars
yes
yes
yes
yes
The Mall's . . .

Good Luck !!
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Old 01-26-2005, 02:38 PM
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Age: 18

Years in the R/C car hobby: Got into hobby when i was 15. Just got back in about a month ago. Jan 2005

Number of R/C cars owned (past and present): 5, Own 2 now..

Should R/C car racing be brought into the mainstream media? Yes/No
Well this is an obvious no brainier. Yes it would be awesome. Isn't "Access, The Education Station" going to be taking some clips from the Winter Nationals in Red Deer and putting them on a show about weird careers/lifestyles? This would be an excellent opportunity for some of the local club owners to try and talk to the station and maybe try to get a website up on the show. I think Access is pretty restricted to Edmonton and Calgary viewers anyhow.

Would the R/C car hobby benefit from media exposure? Yes/No Yes

Should weekly club race results be, at least noted in the news paper? Yes/No
I think that the bigger races should be yes. I don't see a need for local weekend races though. Plus I’m sure cost would be a huge factor here.

Should news stations cover “Big Races?” Yes/No
Yes obviously another great way to spread word about the hobby. Again some local club owners should talk to a local radio station about possible ads for the bigger race day/weekends.

What are some ways you think the R/C community can create an awareness of the hobby?

- Radio ( Big races)
- T.V. mentioned above
- News’s paper ( Big races)..
- Flyers/ broachers, cards for big events such as World of Wheels.

Add value to the card so they are not tempted to throw it away. “oh I’ll save this and check it out sometime”.

Example: Come check out 40MPH nitro methane and electric remote control models racing around a 25x50meter dirt off-road track.
1 FREE weekend of racing at RC GEARS Race Track. Valid April__- Dec___ 2005. Spectators always welcome for free.
Make it sound exciting!!!!

- Monster Trucks shows are just another prime time for exposing the hobby. I think we have Nitro Extreme here in Calgary to blame for lot's of mis-guided individuals. If anyone ever went to there site I’m sure they would be scared away in a matter of minutes. Lot's of cursing, fighting, pornography, etc... It was in no way inviting at all and defiantly not a site for the younger population.

I think a lot of people are totally aware of the hobby. I think lot's get scared away when they see kit's that are close to a grand. Most people still see these as Radio Shack cars/trucks with a BIG price tag. They are unaware of the clubs/ local race tracks etc…
Just get out and invite some friends, relitives or whatever to some local race days. They might spark some kind of interest or pass the word onto others.

Last edited by SAiamNE; 01-26-2005 at 02:51 PM.
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Old 01-27-2005, 08:56 PM
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Default Re: R/C cars and the mainstream media survey

Age:

21

Years in the R/C car hobby:

4 months (returned after a 8 year hiatus)

Number of R/C cars owned (past and present):

2 present, 1 past

Should R/C car racing be brought into the mainstream media? Yes/No

Yes for sure, maybe a little coverage by a local news show would be nice.

Would the R/C car hobby benefit from media exposure? Yes/No

I believe yes.

Should weekly club race results be, at least noted in the news paper? Yes/No

Like mentioned earlier, big races but not the weekly ones.

Should news stations cover “Big Races?” Yes/No

That would be nice.

What are some ways you think the R/C community can create an awareness of the hobby?

A lot of the earlier ideas are great, maybe an add in the paper for a couple of days, or convince a news team to visit the race and do a 3-5 min peice for use on a slow news day. the Edmonton club is having a night and inviting the Big Brother program and will let the Little Brothers race some loaned micros and get to see how the hobby is. Anywho, that is my two cents.

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Old 01-27-2005, 09:43 PM
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Default Media Survey

Age: 42

Years in the R/C car hobby: <1

Number of R/C cars owned (past and present): 8/8

Should R/C car racing be brought into the mainstream media?

Yes

Would the R/C car hobby benefit from media exposure?

Yes

Should weekly club race results be, at least noted in the news paper?

5-10 years ago...yes. Now. No

Should news stations cover “Big Races?”

Yes

What are some ways you think the R/C community can create an awareness of the hobby?

I think races such as the off-road in Red Deer helps. There will be some media exposure and it's different enough to attract some attention. Any time you get a chance to put it in front of the public you do it. Malls, press releases, media challenge events, charity events etc. etc.

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Old 01-28-2005, 09:37 AM
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One way to generate media interest is to invite the media out to have their own race. I am sure you could get some local media "stars" to attend if approched right. Maybe with a fundrasier for some charity. ( I claim all rights to Heath Brown ) LOL
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