PRICE was one of the major drivers for us when we made our decision as to what system to choose.
At the time (3 or so years back) no-one had heard of Hobbywing at all, yet look where they are now.
We tried systems from the 'major' manufacturers (i.e. Novak etc) but there was no escaping that they were $250 (AUD) as opposed to $120.
My personal goal at the time was to be able to buy a complete system for no more than the cost of a half decent ESC.
I still believe its the best thing we ever did. I have a total of 8 cars running our spec system, and I have never had a single failure of any type with any of them.