Originally Posted by pitpop

thanks for the congrats

I knew getting into costs and business was going to cause a problem, which is why I'm going to stop posting about this... but the MSRP more like $90. $68.99 is street price where the retailer cuts his margin to sell more (which is why on-line shops kill the brick and mortar places).

This is estimates, but realistic:

16 + 6 (overhead, distributing, packing etc.) = 22 x 2 = $44 wholesale

44 x 2 = 88 msrp... retailer cuts margin to 24.95 = 68.95