Actually, The big savings for them is that they have it manufactured overseas in asia. This cuts the cost of manufacturing more than in half. They are then able to absorb the costs of advertising and promotions for the car. This is why smaller companies like me dont have big adds in the magazines monthly. Costs are too high for the manufacturing and it takes away from product advertisement. They dont include the common upgrades found in other cars either. Im ok with that though. AE made a nice car. They actually made this one of much higher quality than the L4. I wish them the best of luck. They did a great job.