I would have to argue the concept of not counting laps. If you want to get people hooked through loaner cars, etc, at least some people will need the data from actual counted laps. See that improvement of 0.2 a lap average from last week, and besting your own hot lap by 0.263, and losing to the same guy but you were 0.740 seconds closer than last time.
If someone ISN'T interested in tracking this sort of thing IMX they are much less likely to become a regular.