Originally Posted by
rdeppen
Way to support TLR options factory guy LOL
If you don't feel you need to spend $ on an aluminum version of a part to get acceptable durability, then we've done a better job lowering the "buy-in" price of the kit and increasing the value. The cars with the highest value, tend the be the most popular.
I don't mind aluminum parts that take durability to a higher level for those that want it, or change geometry to give more options or increase performance between vehicle releases. Those are the best option parts for you, the consumer. Not the ones you feel like you "have to buy" to make the durability of your rig "acceptable."