There were two versions of this esc, an earlier one that did not work with Novak Ballistic motors and an updated later one. The early version would not program correctly, the later will. If the b/r/w leads from the rx plug are soldered to the esc you have an early version and that's probably the cause. If the plugs on the esc are all removable, your problem will be elsewhere. If you bought it new and still have the box, the newer version of the esc will have a little silver VTA sticker on the box while the old version will not.
On a loosely related side note, we had two of those last year... the red program button on one (switch) came off the second weekend we ran it. Replacement switches were nowhere to be found, but just to rule everything out make sure the red switch isn't loose. I have nothing good to say about SP customer service from the whole (we were sent an old esc ordered directly from SP, they didn't want to replace it two days later) ordeal, but it was a decent esc for the price - good luck.
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