It isn't bunk. Depending on the conditions that cells are exposed to in terms of charge/discharge currents, zapping, etc, they can actually be trained. Try it yourself. Ask one of the matchers to sell you some virgin cells, and one thru a single cycle on a TurboMatcher or Turbo30. Then do the same with a cell that's been run thru one of the matcher's processes. There will be a difference.