How to really improve your company's market share in the R/c community
#61
Tech Elite
iTrader: (9)
...anyone ever watch "MONSTER TRUCK" racing on TV?
Does it make you want to go BUY a Monster Truck? Not hardly...but companies advertise on those shows...
also, while on the subject of MONSTER TRUCKS - anyone ever notice there is one called "T-MAXX"?
...and on the name on the side of it it not only says "T-MAXX" but it says TRAXXAS "T-MAXX"
I bet at the races...in their merchandise area - they have "T-MAXX" R/C Trucks for sale.
Does it make you want to go BUY a Monster Truck? Not hardly...but companies advertise on those shows...
also, while on the subject of MONSTER TRUCKS - anyone ever notice there is one called "T-MAXX"?
...and on the name on the side of it it not only says "T-MAXX" but it says TRAXXAS "T-MAXX"
I bet at the races...in their merchandise area - they have "T-MAXX" R/C Trucks for sale.
#63
There is no "you and us" when sponsored and unsponsored racers gather at the track unless:
a) unsponsored racers are jealous and / or have something against the sponsored racer.
b) sponsored racers make the other racers feel like the slower racer
c) sponsored racers turn up, race and go home without making an effort to help the said club or chat to the locals.
a) unsponsored racers are jealous and / or have something against the sponsored racer.
b) sponsored racers make the other racers feel like the slower racer
c) sponsored racers turn up, race and go home without making an effort to help the said club or chat to the locals.
d) The vast majority of sponsored racers served as propaganda mouthpieces for the battery matchers and motor tuners who sponsor them and did everything possible to hold back LiPo and BL so those companies could continue selling disposable batteries and disposable motors to racers.
#64
I guess you guys got screwed w/ your local fast guys. Locally the fast guys will do everything they possibly can to make sure people are running fast so that they can have some good comp. I think these new li//bl classes will make things run much smoother for newbs though. You could see the frustration in a racers face when their $600 r/c car failed to finish a race because their $60 battery dumped on them.
#65
I used to think the video game crowd was the right market, but now I'm not so sure. Gaming is very much about instant gratification. R/C is a lot of great things, but instant definitely isn't one of them.
Men in their early 30's on are probably the target audience for R/C. It's great to get kids involved, but the mentality of today's youth, especially with all the distractions isn't really conducive to R/C racing. I think as people get a little older, they look for things with more depth.
Men in their early 30's on are probably the target audience for R/C. It's great to get kids involved, but the mentality of today's youth, especially with all the distractions isn't really conducive to R/C racing. I think as people get a little older, they look for things with more depth.
#66
Here' another option:
d) The vast majority of sponsored racers served as propaganda mouthpieces for the battery matchers and motor tuners who sponsor them and did everything possible to hold back LiPo and BL so those companies could continue selling disposable batteries and disposable motors to racers.
d) The vast majority of sponsored racers served as propaganda mouthpieces for the battery matchers and motor tuners who sponsor them and did everything possible to hold back LiPo and BL so those companies could continue selling disposable batteries and disposable motors to racers.
I guess it all depends on where you race and the sponsored guy turnout ratio to unsponsored
Sure, ive considered a cell and motor deal, but a) the price wasnt right and b) who wants to have uber high voltage cells and a fresh motor for every run or two when you only club race?
I wouldnt like being like that, it kills the racing.
#67
Tech Master
iTrader: (65)
leodis
Leodis, 100% right. At my local track, the guys who run brushless and lipo haven't bought a battery or motor in months (except for some who picked up a 17.5, and those switching to bl and lipo), but that doesn't help the r/c market in general.
I think the biggest thing holding back r/c companies is the ridiculous costs of things in r/c (better with bl and lipo, but $35 for a set of tires?), the rabid competitive atmosphere, and the relative lack of new racers.
I also think that tracks should get a lot of the blame for the little to no marketing that they do.
BUT, this thread is really focusing on racing, because last time I looked, traxxas is doing fine with 60% of the entire r/c market.
I think the biggest thing holding back r/c companies is the ridiculous costs of things in r/c (better with bl and lipo, but $35 for a set of tires?), the rabid competitive atmosphere, and the relative lack of new racers.
I also think that tracks should get a lot of the blame for the little to no marketing that they do.
BUT, this thread is really focusing on racing, because last time I looked, traxxas is doing fine with 60% of the entire r/c market.
#68
#69
the rabid competitive atmosphere,
and the relative lack of new racers.
But there's always an exception to the rule. For example, a local sponsored guy does such a great job of promoting Company X that the track owner actually advises noobs to buy stuff from Company X because this sponsored guy goes out of his way to answer all of the noobs questions and makes sure that the noobs have fun with their new gear. That's how it should be.
#70
Tech Elite
iTrader: (2)
Are you guys talking about R/C market share or making racing popular?
This is racing so it is natural for companies to sign up Drivers who not only promote the product but test and help with refinements just like any form of racing......
I guess some companies can do a better job of screening drivers but most of the ones i've met are nice and actually help develop brand loyalty. In the defense of some drivers getting bashed on the forums. There are a lot of examples of guys acting like they are owed something by the sponsored drivers just because they bought a product that the sponsored drivers represent.
This is one of a few forms of racing where the top drivers are available and willing to help for the most part even when you don't own a product that they represent.....
This is racing so it is natural for companies to sign up Drivers who not only promote the product but test and help with refinements just like any form of racing......
I guess some companies can do a better job of screening drivers but most of the ones i've met are nice and actually help develop brand loyalty. In the defense of some drivers getting bashed on the forums. There are a lot of examples of guys acting like they are owed something by the sponsored drivers just because they bought a product that the sponsored drivers represent.
This is one of a few forms of racing where the top drivers are available and willing to help for the most part even when you don't own a product that they represent.....
#71
Tech Elite
iTrader: (8)
Barry Baker verses hundreds of retail hobby clerks across the USA .... Which one really has the power to make the difference for your companys market share of the r/c community ? Think about it ? Sponsored racer`s really are a poor method of retail marketing & promotion....
let's say I'm Joe average consumer. I'm interested in the hobby. I see big advertisements in the magazines with Barry Baker in them holding some car that won an event, it wasn't Barry that won, but he was holding the car.
...Man, I love hackin' on Barry... ...lol...
To further analyze this, it's likely going to be some smaller company that would try something like that, what you would have is a company called Joe's cars offering the deal, as it's not likely to come from Associated, XRAY, Losi, HPI, Schumacher, Corally, Hot Bodies. So what real service have you done this customer? How many cars not on the list of 7 are doing any massive domination of events here in North America?
Also, the first time said consumer races somewhere else with his "Balooga-master X-45", and all the locals ask him what the hell is that? While Chuckling they would say, who sold you that piece of crap? That's when they ask why you didn't pick up the Barry Baker special? you reply with the shop owner recommended the "Balooga-master" instead of the Barry Baker car. And that's the last you've seen on of that guy in your shop.
So I as the consumer, ignoring all the great mail order ads, simply whip into some local shop looking for that car. Why exactly is it that you would want to talk me into something I didn't want or ask for?
What you want to do has nothing to do with the consumer, and everything to do with saving the guy behind the counter a buck. Or you'd simply sell them exactly what they asked for.
Just my .02, Doesn't make it right either, just an opinion.
-Bob
Mostly, I just wanted to hack on Barry, it's kind of a hobby in and of itself.
<...he's so gonna knee me in the groin the next time I see him...>
Last edited by Bob-Stormer; 03-11-2008 at 07:19 PM.
#72
Top team racers don't bring any new blood to the hobby. All they do is sway existing racers from one brand to another. But many of them do good work for the companies they represent.
Up until recently Tamiya did not race at top level yet their kits were resposible for most of new blood to the hobby. The reason is that their kits were aim at beginners, good price. good quality, easy to built, and most clubs around the world had spec races for them. Oh and they make the effort to make the cars look real which is important to newcommers.
We did have a local rc company set up an off road track but local residents complained and got it shut down. They were looking for a new venue but hard to find somewhere around here.
Up until recently Tamiya did not race at top level yet their kits were resposible for most of new blood to the hobby. The reason is that their kits were aim at beginners, good price. good quality, easy to built, and most clubs around the world had spec races for them. Oh and they make the effort to make the cars look real which is important to newcommers.
We did have a local rc company set up an off road track but local residents complained and got it shut down. They were looking for a new venue but hard to find somewhere around here.
#73
Tech Legend
Thread Starter
Actually, it's Barry Baker in 100,000 magazine
let's say I'm Joe average consumer. I'm interested in the hobby. I see big advertisements in the magazines with Barry Baker in them holding some car that won an event, it wasn't Barry that won, but he was holding the car.
-Bob
let's say I'm Joe average consumer. I'm interested in the hobby. I see big advertisements in the magazines with Barry Baker in them holding some car that won an event, it wasn't Barry that won, but he was holding the car.
-Bob
#74
Tech Master
iTrader: (19)
This could be a great way for Nikko to break into the competative RC arena. Headline: Barry Baker wins the Snowbirds with a Nikko Aston Martin DBS 007
#75
Tech Elite
iTrader: (19)
RCTV does thier show off the internet before "podcasting" was even a term. RCCA has a YouTube channel to show off tech tips.
Maybe it is time that the ROAR starts promoting itself with a internet TV show. I would much rather have a production team present the races than having to do endless youtube searches for footage that is of poor quality.
Maybe it is time that the ROAR starts promoting itself with a internet TV show. I would much rather have a production team present the races than having to do endless youtube searches for footage that is of poor quality.
Emphasis mine. Wisely is the key word. For every sponsored driver who does a great job promoting the companies that sponsor him and the hobby in general at the local level, there are five sponsored guys who won't even make eye contact with a noob much less help him with his set-up. Just because they whored themselves out to a few companies in order to get a discount, they think they're better than the privateers and noobs. They usually only sit by each other like they're an exclusive click in a high school cafeteria. I love it when I put the smackdown on one of those pricks.
www.rctvlive.com has done everything that has been mentioned on here:
2. was on pbs around the country for years
2. was on pbs around the country for years
Yes you can buy a video camera for $500, but you would get the quality that someone has already complained about. A good pro-sumer camera will set you back over $1K.
There have already been several attempts at recording RC events, the best of which is Ray Woods Videos. Ray does an amazing job of producing videos of events, including ROAR nats and IFMAR World events. How many DVD's of his do you own?
NASCAR is not a hobby, it is a sport. And there are way more people who own quads and dirt bikes, or play tennis or golf than own RC cars. Those sports get national attention because they are so popular, not the other way around.
ROAR may not do video, but they have teamed with Live RC to bring over the internet live scoring and audio (and if you pay for it video) of every national event this year.
It's not that you don't have a good idea, it's just not feasable yet.
There have already been several attempts at recording RC events, the best of which is Ray Woods Videos. Ray does an amazing job of producing videos of events, including ROAR nats and IFMAR World events. How many DVD's of his do you own?
NASCAR is not a hobby, it is a sport. And there are way more people who own quads and dirt bikes, or play tennis or golf than own RC cars. Those sports get national attention because they are so popular, not the other way around.
ROAR may not do video, but they have teamed with Live RC to bring over the internet live scoring and audio (and if you pay for it video) of every national event this year.
It's not that you don't have a good idea, it's just not feasable yet.
2. The ampdraw team has done a great job of recording the IIC and Reedy race. Ray Woods also does a great job in his videos, do I own one no. I can't see spending close to $40.00 on one quality video when I can pay less than that to have two of them. I'm sorry I won't pay $40.00 for a dvd I like of my favorite movie.
3. Nascar is no longer a sport it is a job in my opinion, name someone who is doing it just for the sport of it. Take a look at a paycheck and their bonuses, yea they work hard everyday but they get paid to do it. We as in this hobby are like the in the closet gay people. Were afraid to come out and expose ourselves. If we all put ourselves out there to any media possible and say hey check this out. This hobby might become as popular as what golf is. To be honest with you I would rather watch a 30min 1/8 buggy main than to watch "famous" guys play one hole of golf. *Note* please take no offense to my gay reference, it is not meant to bash anyones sexual preference.
4. Live RC is great but also can have problems because it is live. If your connection ever has any problems or they have any problems you can miss alot. Doing anything live over the internet can have problems. Producing a static show that you can stream or download is alot better option.
Top team racers don't bring any new blood to the hobby. All they do is sway existing racers from one brand to another. But many of them do good work for the companies they represent.
Up until recently Tamiya did not race at top level yet their kits were resposible for most of new blood to the hobby. The reason is that their kits were aim at beginners, good price. good quality, easy to built, and most clubs around the world had spec races for them. Oh and they make the effort to make the cars look real which is important to newcommers.
Up until recently Tamiya did not race at top level yet their kits were resposible for most of new blood to the hobby. The reason is that their kits were aim at beginners, good price. good quality, easy to built, and most clubs around the world had spec races for them. Oh and they make the effort to make the cars look real which is important to newcommers.
Peace Aaron(W-W)