To really use the first one shown effectively you will also need a pair of set-up wheels and a set-up board (unless you already have one) in addition to the gauges Ben mentioned.
The next step up from that one HAD been Integy's Set-up Station 2. I had one and the pieces were very nice. It came with their leveling board AND the pair of set-up wheels so it was a "complete" kit (other than no droop, ride height or tweak guages). The thing I DIDN'T like is that you have to install all the stuff twice, gauges front / wheels rear to do the front, then remove it all and install the gauges rear and wheels front to finish the job. The Hudy kit comes with four gauges so you set up once, set up the car and you're done. It also comes with ride height, droop, and tweak gauges (very nice ones at that) the Set-up Station 2 is missing AND in the "bling" case you noted. Plus it's coming from Europe where the dollar is worth about nothing anymore on exchange. Hence it costs double plus a bit (double for the twice as much stuff, the plus a bit for poor exchange).
I'd not seen the one Ben linked to. That would probably be a good alternative if you're not wanting to (understandably) splash for the Hudy kit. At least it has four gauges. BUT by the time you shell out for a board and height, droop and tweak gauges you're looking at $150-200 depending on what you get.
Unfortunately, goin' fast ain't cheap...but good set-up equipment is invaluable.
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