Total Posts: 207
Last Post: 11-23-06
User Since: 09-01-05
Posted: Nov-23-2006 11:53AM
I've noticed a noticeable decline in local racers in the last couple of years. When I started, there was at least 10 to 12 full heats every race. Now were lucky to get 6 races and half of them full. There are more tracks to race at than ever before, I understand that. Since I've been in the race seen, track owners have never advertised to the public. And if you did, how long did you continue to advertise. It seems that you as track owners depend solely on us racers to bring new drivers to the track. We do what we can, but it definitely isn't enough. I enjoy this sport, but I enjoy hanging with the friends I've met through it more than anything. People who don't go to big races, think that people that do go to big races. Go, because they want to win a big race. That's partly true, but the main reason is to hang with friends for a week and just have fun, drinking (some more than others) or anything else thats lets them relax from the normal day of life.
The way Roar, Track owners and everyone involved in this sport that run programs. They're running this sport straight into the ground. Us racers are already here,RACING. You guys need to run this like a true business. Spend a percentage of your profits , or all of your profits from the races to attract new people. Invest in start up kits from manufactors like losi, associated, xray, tamiya and hotbodies to name a few. You as track owners keep saying theres no money to advertise. Well guess what. If you guys don't start bringing in new people real soon, you won't have a program to manage. If you were new , and your first race you attended as a spectator. Only 15 people were there racing. HOW EXCITED WOULD YOU BE? Especially when you tell them what it cost to get started. So, you go out and open a track, get all the OLD racers excited about going to the new track. But, none of you do anything to bring new people in. So, racers get spread out even thinner than before. Because for years now, I guess you guys thought no one would ever quit. There's not a sport where people won't drop out. And all you guy's do is say" how come you guys aren't coming to the track anymore". Can you guys see where I comming from. For years now, not only has roar hurt this sport, but so have you guys who call the shot's in your area.
This is the perfect time to invite new people to the tracks. Get creative. CHRISTMAS is around the corner. Find away to get new people to the track, and get them EXCITED. This may sound stupid to us racers, but gat a popcorn machine, ballons make people feel welcome and not an outcast. Wondering what there doing there. Have designated people talk to the new people. Train them what to say. If a new person starts asking questions to the wrong racer. He may brush that person off, and you as a track owner will lose a potential racer. NEW PEOPLE WANT TO KNOW HOW EASY IT IS TO GET STARTED. If you complicate everything right away, it's a sure way of losing your potential new racer. Racers are loyal there local tracks, where they get started. So, be loyal to them. In my opinion, race tracks seem really boruring to be at. Have a jumper for our kids. You can buy a good one used for for 1500 to 3000 dollars. Instant babysitting. Showcase the expert class. Don't let someone in just because they think there fast enough. Make them earn it. Set a compition for your local racers. Maybe send them to a national race for a prize. Give them something to shoot for. Even at nationals theres rookie racers.
With brushless and 3000 stick packs available, for a reasonable price. This may be the best ever time to start racing. Make deals with manufactors, the more product they move, the more discounts thay can give.
You guys really need to start thinking differently about how to build your business's. I garuntee if you keep working your business the way all of you are. We all will be doing something new within the next couple of years.
This message wasn't written to offend anyone, but to start thinking of new ways to bring our local tracks back to what they you to be. Fun, exciting place for people to bring their family to attend.
Total Posts: 1584
Last Post: 11-23-06
User Since: 01-14-99
Posted: Nov-23-2006 12:51PM
A little long winded, but I think I got the message you were trying to get across!
When I ran a program in front of my hobby shop, the main thing that got people into it was the program itself. Lot's of colorful tents set up, racers everywhere (130+ entries), great announcing (we miss Dan Lee), lot's of action on the track, plenty of nice people to talk too ... When someone stopped by, they were talked too like humans, questions got answered, the shop was right there if they wanted to buy or stop in again for follow up questions and info .... Anyway, point is the race was in our front parking lot, out in the open, and self advertised itself.
Many of the tracks these days are off the beaten path. They are tucked away and unless advertised, the chances of drawing new people are slim.
Advertising costs money and it's hard for track owners to part with what little profits they make. So, with no advertising money spent, the two easy ways of getting new racers is word of mouth from your existing racers, or other local hobby shops spreading the word.
Surprisingly, it seems harder and harder to get hobby shops to work together on promoting local racing to their customers. And, it seems like track owners are getting burned so often, they do not want to work together to promote racing at each others tracks or have series. New tracks open up without a customer base, and expect racers to travel from other areas.
Anyway, I just realized that it's easy to be long winded with this subject! Point is, Juan is right. We need new blood to make the racing profitable for the tracks, fun and challenging for the racers, and to keep our sport healthy. But, it's up to everyone to do their part. Thinking you have the "field of dreams", just because you have a track, doesn't cut it anymore. Like Juan said, not aimed at anyone, not meant to hurt feelings, was just in the mood to type some thoughts.
E-mail me at: JPHRacing001@aol.com
WWW.JPHRacing.com WWW.swiftracingproducts.com www.thegroundpounders.com
MAVERICK Oval Chassis & the "Mini Mav"