Wait. I wasn't coming out in support of putting R/C on TV. I was just noting how you would have to go about doing it. Budweiser has a lot more money to work with than all of the manufacturers combined. The payoff would be very, very difficult for them, focused to a mainstream audience. I personally don't think R/C belongs on TV. Ever take a friend to a race to watch? They love it for about a half-hour, then are completely bored. And, although you and I may see Josh Cyrul as a hero and celebrity, he really doesn't get recognized all that much once he steps outside of CEFX Raceway.
TV is far too expensive to put R/C racing on. You'd have better luck convincing a manufacturer to spend the cash to video Cleveland, Las Vegas or Snowbirds and edit it into different length clips ranging from 20 seconds up to 5 minutes and maybe even a half hour. You don't need TV anymore. People watch video on far more screens than TV now - web, video on demand, cellcasts. The Mfg. could host the clips on a site. Do behind the scenes with their team drivers, etc.. Then get their team drivers to go out and post cool clips all over the web in full scale racing sites, Google Video and Youtube.com. Each clip carries the web address so those interested end up at that mfgs site to see more clips and buy RTR kits right there online. You'd reach more potential r/c fans that way than a :30 commercial in NASCAR, without the HUGE expense and all the extra waste of people not interested.
Wait a minute. Why am I handing this to the manufacturers for free? I should be getting a big paycheck for advice like this. I can be reached at 810-610-6050 to work out a marketing fee.